The Medicare Advantage market – and its consumers – demands that organizations carefully select and strategically diversify their product portfolios. GHG has developed product analysis, development, and implementation strategies for organizations of all sizes and types. As with most of GHG’s work, we begin by conducting a thorough analysis of your market(s), your organization, and the industry as a whole in order to establish the foundation of a more robust product strategy.

Our product experts collaborate with our network team and our sales and marketing team to deliver a comprehensive product strategy roadmap that will help your team succeed in both the short and long term.

Product Development & Benefit Design

Once a product strategy is established, the conversation must turn to benefits. Smart benefit design is a dynamic process that requires a thoughtful approach. GHG will work with you to conduct a complete benefit design analysis by examining intended markets, considering strengths in member retention and medical management, and executing with specific enrollment and financial targets in mind.

Product & Network Strategy

As health organizationsmanage the shift from volume-based patient care to value-based population health management, strategic planning should blend network strategy and product strategy as a key factor in the ability to achieve clinical and financial goals. GHG’s team of veterans can help you implement a network and product roadmap that will lead you to success and put you ahead of your competition.

Financial Feasibility Study

For more than 20 years, GHG has helped health plans and delivery systems improve and expand upon their current product offerings. We utilize a proprietary tool to build a three-year financial proforma that will satisfy the needs of every department impacted by new product launches or enhancements. This includes a detailed analysis of potential markets, the cost of entry, and the risk/reward associated with MA products.

Interim Management

If you are looking for a seasoned veteran, GHG can enrich your team with our own, providing the leadership and knowledge your organization needs. GHG’s product experts can supplement your existing team with able professionals who have years of experience providing strategic services to the industry.